SOLUTION

While partner at K+L, I worked with MSF to develop communication strategy around this new offering. One aspect of that was a short explainer video. The video was meant to take what was a complex financial and leagal issue for merchants and explain MSF’s offering in an approachable way. Using simple illustration we aimed at make content both approachable and easy to understand. Working with BigFish Studio, I drove concept to execution on all parts of the project.