Creative Direction
Humana
PROBLEM
Humana and Reader’s Digest partnered to create a co-branded insurance plan. This co-branded initiative needed outside help to create all the information products associated with the program.
SOLUTION
As a partner at K+L, I lead the creative direction on this project. We developed a monthly magazine for the plan members, a welcome kit containing a variety of items, and advertising strategy consisting of advertorials, and downloadable digital pieces.
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