SOLUTION

While director of W&Co, we worked with this self-funded start-up to take their passion for the product. We began by diving into the anticipated users for this product. Utilizing a combination of marketing mix research, persona development, and visualizations we developed a strong understanding of who the user base would be. 

SOLUTION

We then turned to deconstruct their self-made wireframes into usable research components. Using methods such as journey mapping and mind mapping we were able to uncover unmet needs for the product. From that point, we put together mapped user flows uncovering potential pain points. At that point, we built interactive wireframes and designed the various elements of User Interaction. We finished off the project packing all branding and UX/UI assets for the development team to run with.