SOLUTION

In working with B2P marketing agency, I helped develop a new creative strategy for the client. We first researched and tested a market segmentation analysis to establish valid customer targets. The previous agency failed to accurately target customers leading to flat awareness. Then together with Que Commerce, we developed and digitally tested several advertising headlines to establish a final working set. We then repeated our tests with Google display ads to determine the best course for a visual direction. Our final product was the analysis of this work along with creative guides for the client’s in-house department to carry out in global advertising.