My name is Will McDermott. I am an award-winning creative director who is experienced and versatile. My creative engagements span a wide range of industries, from fashion to manufacturing. I have deep experience leading, mentoring, and maturing creative teams of designers, writers, and developers. My work focuses on being strategic and effective. In this pursuit, I have done deep study in behavioral science, design theory, and effectiveness research. With my diverse skill set, I’m sure I can find any number of ways to help your team.
Feel free to take a look at my portfolio below for some examples of these projects. I’d love an opportunity to meet with you. Contact me at 917 300 9916 or email will[at]wandco.is
Here are a few background facts:
• 10+ years as a working Art Director
• Lead 20+ photo and video shoots
• Art directed digital, print, and social campaigns or projects
• Design Thinking certified in December 2020
• Experienced in both agency and in-house environments
Steelcase Health
Creative strategy of research booklet.
Dedon
Design of a new sales app.
Victoria's Secret
Concept design of a direct mail catalogs.
Steelcase
Creative direction of annual report.
Audible
Creative direction of show covers.
Diesel
Creative direction of sales collateral.
Humana
Creative direction of a co-branded initiative.
Steelcase Rewards Trip 2020
Creative & art direction of campaign
Field & Stream magazine
Associate Art Director of the 100-year-old magazine.
Merchant Services Financial
Creative direction of promotional video.
Art Direction
