Creative Strategic Leadership

Hello, I’m Will McDermott, a creative strategic leader passionate about how generative AI can transform human creativity and the way we work. With years of experience merging human-centered design and strategic planning, I specialize in crafting business transformations that drive success.

Throughout my career, I’ve had the privilege of working with a diverse range of clients, from startups to well-established brands like Crowe Consulting, Steelcase, and Audible. I’ve worked on projects ranging from brand strategy and go-to-market planning to innovation and new product development. My approach is grounded in a deep understanding of the power of design thinking and data-driven insights to fuel growth and innovation.

As a Chief Strategy Officer at LaFleurOne, I’ve spearheaded initiatives that have revolutionized service offerings, boosted revenue, and streamlined processes. I’m particularly excited about the potential of Generative AI to reshape the way businesses operate and deliver value to their customers.

Beyond my professional roles, I’m an active thought leader in the field of AI integration strategies. I enjoy sharing my insights through writing on Medium and speaking at professional conferences and local business forums. You can often find me exploring the latest developments in AI and brainstorming new ways to leverage technology for creative problem-solving.

If you’re interested in learning more about how I can help your organization harness the power of strategic leadership and creative innovation, let’s connect! Feel free to reach out via the contact information provided on this site.

Who I've worked with...

My experience is wide-ranging having worked on projects for: Steelcase, Colgate-Palmolive, Victoria’s Secret, Diesel, Godiva, Deloitte, Crowe consulting, Audible, Bath&Body Works, Humana, People, Field & Stream, Men’s Fitness, Entertainment Weekly, Reader’s Digest, Levi’s, American Folk Art Museum, Impractical Jokers and over 150 other businesses in my career.

  • Will is an exceptionally talented, insightful designer and creative partner. His range of experiences has provided him with an expansive skill set that allows him to analyze any project and resolve it with a truly unique creative point of view. Will is a pleasure to work with, any brand would greatly benefit from his smart design direction, high standards, vast knowledge base and good-natured presence. I would, of course, be very pleased to work with Will again.
    Phil Bratter, Creative Director, Brand & Marketing Communications
  • Will's a visionary leader with a passion for human-centered design. His impact on our agency and our clients' businesses cannot be overstated. He pushes his peers and teams to think expansively and strategically, driving client and agency success.
    Leigh Ebrom, DIrector of Compliance & Content
  • A distinguished Chief Strategy Officer, friend, collaborator, and overall good human whose innovative mindset and expertise in AI and Design Thinking have consistently led to groundbreaking work in marketing and business strategy.
    Caton Vance, Principal
  • Will's leadership has been pivotal to our team's success and will surely leave a lasting impact on those he has collaborated with. He has a remarkable ability to clearly communicate, distill, and illustrate complex concepts which sets him apart as one of the best in his field.
    Nick Wright, Creative Director

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